Three Secrets To Seo Mastery

Building your online business should always focus, first, on getting traffic and building a list of targeted prospects. Increasing your conversion rate is the rest of what you should focus on, but it all begins with traffic.

Search Engine Optimization (SEO) is the fine art of setting up your website to attract search engines and make them like your site. The better job you do on your SEO, the higher up the rankings you will appear in the list, making your site appear more relevant and trustworthy in the eyes of your visitors.


Here are three simple SEO tactics you can use to get your site listed higher in the organic search engine results.

1) Define your keywords. Choose 50-75 keywords that you think people will enter into the search engines when looking for what you offer in your products and services. This is an absolutely vital step if you want to be recognized with the search engines. Then when you have your list of keywords, start using them in all your content: your sales pages, your articles, your resource pages, etc.

2) Start a blog. Blogs can be set up for free. You can start a discussion, post the emails you send to your list, invite other people to comment on your opinions and generally interact with your prospects and customers in a way that email sometimes does not allow.

Search engines love blogs because they include built in RSS (real simple syndication), are updated often and other bloggers can link to your blog whenever you post something they feel is worth telling their readers about.

You can set up a free blog at:

www.blogger.com

www.wordpress.com

www.clearblogs.com

www.livejournal.com

Your homework: Set up a blog, update it often, invite everyone you email to visit your blog by including your blog address in your email signature file.

3) Send press releases about your business. Write a press release responding to a recent political development, or news on the economy, or even what's happening in the entertainment world -- whatever way you can find to tie your release to recent developments. Or simply write a release announcing your newest product or service.

Pay www.prweb.com the minimum fee to post your release and submit it to the major news sites such as GoogleNews, MSN News, Yahoo News, Excite! News, and others. And make sure you include the URL of whatever sales website is directly related to your press release, and the address to your blog, in the press release itself.

Now you'll have a blog linking to your sales pages, which are also linked to from your press release, which also appear on huge websites such as Google, Yahoo, MSN, in each of their separate news service sections. And your emails are also sending traffic to your site and blog.

This combination is solid. It will definitely get your site and your blog listed in the search engines, and move them up in ranking. It might take a while for the search engines to catch up, depending on what other tactics you are using (I go over them in detail in the Mastermind Coaching Gym). But it's worth the work and the wait because the end result (free traffic) is priceless. And this is free traffic you can count on, month after month, because you got it the right way.

By: Monikah Ogando

Business Coach Monikah J. Ogando, 'The Entrepreneur's Explosion Coach' is a dynamic speaker, a charismatic coach and a no non-sense strategist. Monikah also offers FREE audio classes, FREE articles, workshops, and other resources to help entrepreneurs and small business owners market themselves and build ultimate success. Learn more now at www.ogandoassociates.com. Ogando Associates, Inc. . P. O. Box 8056, Fort Lauderdale, FL 33310 Toll-Free Info & Customer Service: 800.325.1535, info@ogandoassociates.com